To launch Three’s #TheCallUp campaign, we spoke to a man called up to the Irish squad more times than anyone else, record caps holder, Robbie Keane.
The campaign aims to bring the team and fans even closer together by creating the world’s largest international squad. because whether you’re a fan or a player, there is no better feeling in the world like representing your country.
Robbie Keane is the epitome of the ultimate squad member and his emotional interview takes us on journey from fan to player back to fan again. His passion for the Irish team has never waned and in his own words “I played for many a club, many a jersey, but the one that always fitted best was the green jersey. Simple as that”.
Agency: Boys & Girls with Radical
Executive Creative Director: Rory Hamilton
Creative Director: Aaron Goodlife
Art Director: Laurence O’Byrne
Copywriter: Kris Clarkin & Eoin Conlon
Agency Producer: Derek Doyle
Account Director: Pat Stephenson
Account Executive: Shaunagh Farrelly
Director: Stu Teehan
Production: Pull The Trigger / Max Brady & Aoife O’Neill
DOP: Richie Donnelly
Post Production: ScreenScene
Editor: Juniper Calder
Client: Cian McDonagh, Three Ireland