Home Campaigns Homeviewers / Stay Happy – TBWADublin

    Homeviewers / Stay Happy – TBWA\Dublin

    The Lowdown:

    Electric Ireland’s ‘Homeviewers’ TV ad builds on the success of their unique long term savings strategy for residential customers, ‘Stay Happy’.

    The latest campaign begins with a reprise of the original TV campaign creative before abruptly switching focus to a couple of Electric Ireland customers who are watching the ad in the comfort of their own home.

    In this disruptive execution, the ‘viewers’ briefly outline both the ease of ‘Signing In’ as well as the long term savings benefits that are guaranteed, every year after.


    Title of Commercial: ‘Homeviewers / Stay Happy’
    Advertiser: Electric Ireland
    Client executives: Lisa Browne, Jackie Garvey, Robyn Sheehan
    Agency: TBWA\Dublin
    Agency executives: Yvonne Caplice, Laura Daley
    Creative: Adam Crane, Niall McDonnell
    Agency producer: Alexandra Cullen
    Production company: Pull the Trigger
    Director: Stu Teehan
    Producer: Max Brady
    Director of photography: Eleanor Bowman
    Editor: Juniper Calder
    Recording studio: Mutiny


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