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    Irish Life Health – DDFH&B


    Agency: DDFH&B
    Advertiser: Irish Life Health
    Title: “Life”
    Creative Team: Gavin O’Sullivan/Tom O’Haire
    Agency Producer: Dave Brady
    Account Director: Susan O’Leary
    Account Manager: Sarah Conlan
    Planner: Rachel Haslam
    Director: Brian Durnin
    Producer: Paul Holmes
    Production Company: Red Rage
    Post production: Screenscene
    Photography: Kevin Griffin

    The Lowdown:

    The launch of Ireland’s newest health insurer, Irish Life Health, has finally created a compelling alternative for people in the health insurance market. To launch the brand to market we created a launch campaign that recognised what’s really important; not prices or plans, public or private. We simply celebrated the preciousness of life – yours, ours and theirs – and the need to proactively protect it at every life stage.


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