Credits:
Agency: DDFH&B
Advertiser: Irish Life Health
Title: “Life”
Creative Team: Gavin O’Sullivan/Tom O’Haire
Agency Producer: Dave Brady
Account Director: Susan O’Leary
Account Manager: Sarah Conlan
Planner: Rachel Haslam
Director: Brian Durnin
Producer: Paul Holmes
Production Company: Red Rage
Post production: Screenscene
Photography: Kevin Griffin
The Lowdown:
The launch of Ireland’s newest health insurer, Irish Life Health, has finally created a compelling alternative for people in the health insurance market. To launch the brand to market we created a launch campaign that recognised what’s really important; not prices or plans, public or private. We simply celebrated the preciousness of life – yours, ours and theirs – and the need to proactively protect it at every life stage.
