Home Campaigns ŠKODA – Boys and Girls

    ŠKODA – Boys and Girls

    The Lowdown:

    ŠKODA Scrappage stunt by Boys and Girls

    ŠKODA recently launched their new €4,000 Scrappage deal – turn your old car into cash. To promote this, we submerged a scrapped car into €4,000 worth of coins (that’s 54,000 coins to be exact) and left it unattended in a busy Dublin shopping centre car park while we filmed peoples reactions. Over 100 people helped themselves to free money and our film achieved a total reach of 473,564 people with over 113k video views, as well as receiving coverage across The Irish Examiner, Journal.ie, The Mirror and LovinDublin.ie.


    Client / Advertiser – ŠKODA Ireland
    Creative Agency – Boys and Girls
    Executive Creative Director – Rory Hamilton
    Creative Director – Laurence O’Byrne
    Copywriter – Kris Clarkin & Eoin Conlon
    Head of Design – Shane O’Riordan
    Head of Activation – Dan Henson
    Business Director – Sarah Sherry
    Account Manager – Sorcha Brady
    Senior Digital Strategist – Aoife Murphy
    Agency Producers – Derek Doyle & Keeva Bolger
    Director – Ger Walsh

    Previous articleEuroMillions – DDFH&B/JWT
    Next articleIrish Life Health – DDFH&B