A silver award went to DDFH&B for its work with the Irish Breeze brand, WaterWipes. Ogilvy, meanwhile, picked up two bronze awards in the Small Budget and Services categories, for their campaign A Mortgage You Can Live With for Ulster Bank.
According to Miriam Hughes, CEO of DDFH&B: “We were delighted to receive this European acknowledgment for a fantastic campaign that had outstanding results. It is a great testament to how insightful work can travel across markets and truly deliver against all business metrics”
In all 18 campaigns from seven countries across Europe were awarded 26 trophies. The winners were selected by an international jury of senior agency and client representatives chaired by Dan Burdett, Head of eBay Labs EMEA. The United Kingdom won 15 awards, Germany and Ireland 3 each, and France 2. Agencies from Denmark, Slovakia and Spain walked away with one Euro Effie Award apiece.
Ogilvy & Mather EMEA scooped Agency of the Year with 13 entries from IBM, UPS, Philips, Huawei, Fofola, Ulster Bank and UK Government, achieving a high first round average score and further success with Gold award in the Small Budget category, 2 Silvers (Brand Revitalisation and David vs. Goliath) and 5 Bronzes (Government & Institution, Products/Service launch, Services (2), and Small Budget). The agency was also rewarded with €100,000-worth of free advertising spots from Euro Effies partner, Euronews.
The Grand Prix for outstanding work was presented to The Brooklyn Brothers Brooklyn Brothers & Íslenska for its campaign Ask Guðmundur: World’s First Human Search Engine.