The Lowdown:

Iarnród Éireann – Go See The Folks Before They Come See You

Publicis Dublin created a standout campaign targetting students for Iarnród Eireann, Ireland’s national rail network. The campaign includes short content films, outdoor formats and digital display with everything shot in one day and all post production handled in-house by Publicis Dublin. Photography was made in conjunction with photographers Nick & Chloe through H2 Films. The campaign encourages students living away from home to visit their parents regularly before their parents come and visit them. It pokes fun at all the mischief and debauchery students get up to during their college days alongside the horror of it being witnessed by a visiting mum and dad.


Client: Iarnród Éireann
Title: Go see the folks
Agency: Publicis Dublin
Art Director: Dan O’Neill
Copywriter: Peter Dobbyn
Creative Director: Carol Lambert
Photography: Nick & Chloe
Directors: Nick & Chloe
Retouching : Dan O’Neill (Publicis Dublin)
Post Production: Dan O’Neill (Publicis Dublin)
Sound: Will Farrell (Screen Scene)
Agency Producer: Rachel Murray (Red Apple)

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