AMNET Ireland, Dentsu Aegis Network’s programmatic trading team, Digitize New Media and CONVERGE-DIGITAL have collaborated in the launch of ALL 4’s programmatic offering in the Irish market with a campaign for eir Sport.
“We are very excited to be the first in the Irish market to deliver ALL 4 programmatically in partnership with Digitize and CONVERGE-DIGITAL. By consolidating media buying in one platform we are able to make better use of our 1st, 2nd and 3rd party data sets, whilst delivering greater efficiencies and insights for our clients” Dave Lenny, head of programmatic, AMNET Ireland.
Digitize New Media is Channel 4’s digital partner in Ireland since 2008, and has worked closely with the channel to deliver video advertising solutions in the Irish market. Both AMNET Ireland and Digitize are working with CONVERGE-DIGITAL, a brand new Dublin based Supply Side Platform (SSP), which has been built to help local and global publishers drive their programmatic strategies and deliver a streamlined and transparent advertising management platform.
“The campaign performed exceptionally well. We delivered a 96% VOD completion rate on ALL 4 for eir Sport. Ian Maxwell and his team at CONVERGE-DIGITAL did a superb job at integrating their SSP with our DoubleClick buying platform to make sure the campaign delivered seamlessly,” adds Ksenia Makeeva, senior video trader, AMNET Ireland.
