Peter McPartlin is to take over as CEO of the GroupM agency MediaCom Ireland following the departure of MD Andrew Dunn to head up Maxus in Scotland.
McPartlin is one of the industry’s most experienced advertising and media professionals and has worked with a number of media and advertising brands including Aegis Media, OMD, Irish International and, more recently Communicorp where he was CEO of Today FM. He has also provided consultancy services to IN&M, the Irish Times and UTV.
“MediaCom is an agency with a unique approach to brand communications and a superb reputation and network across Europe. The opportunity to take on the new CEO role in Ireland is one that was hard to resist. What is even more exciting is the opportunity to work with the team in Dublin on some iconic brands, as well as the potential to further grow the business in Ireland.”
Karen Blackett, chairwoman of MediaCom UK & Ireland added: “Peter is a stellar marketing and media expert and brings a wealth of experience to MediaCom. Peter will be tasked with continuing the growth of the agency by fully embracing our Contents and Connections planning approach in the Irish market. Peter is also the very best there is in the market at developing, attracting and retaining talent, which is core to our People First philosophy.”
