Mediaworks will play a key role in developing the Citroën brand as well as the premium DS Automobiles brand.
According to Louise Murphy, marketing director, Citroën & DS Ireland; “We are delighted to announce Mediaworks as our new media agency following the rigorous pitch process. The marketing team at Citroën & DS Ireland is really looking forward to working with Mediaworks as we strive to drive retail sales and grow market share for both brands in Ireland.”
Paul Moran, managing director, Mediaworks, added, “Mediaworks is delighted to have this opportunity to work with two brands which have genuine and realisable ambitions to significantly grow market share by behaving smarter than competitors. The motor industry is intensely competitive, it does not make sense to follow existing marketing and communication norms in order to grow share. We are looking forward to the opportunity to demonstrate how the effective management of data combined with creative communications solutions will deliver on the ambitions of Citroën & DS Ireland in the coming years.”