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    Keep Going – Publicis Dublin

    The Lowdown:

    Over the last number of years Irish people have had to really dig in. Most financial brands tend to portray life in a very idealistic way.

    The Irish bank, Permanent tsb wanted to portray life in a far more realistic way by showing a more human side. This film demonstrates perseverance and calls out the brand promise – KEEP GOING.


    Client: Permanent tsb
    Title: Keep Going
    Agency: Publicis Dublin
    Board Marketing Director: Niall O’ Grady
    Head of Marketing: Lorna Farrell
    Communications Lead: Suzanne Llyod/Dearbháil Feehan
    Planning Director: Rory O’ Rourke
    Creative Director: Ger Roe
    Copywriter: Ger Roe, Luke O’ Reilly.
    Art Director: Ger Roe, Leo Bartoli.
    Designer: Brian McDonnell
    Agency Producer: Rachel Murray
    Account Director: Edel McCabe
    Account Director: Ruth McCormack, Melissa Quibell
    Directors: Twin
    Production Company: Academy Films
    Producer: Medb Riordan, Steve Overs
    Editor: Sam Edwards
    Facilities: Framestore
    Sound design: Echolab

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