The Dentsu Aegis-owned iProspect launched a new content offering for its Irish clients called Intelligent Content. The new offering was launched at LearnInbound earlier this week and is now being rolled out to the Irish market.
With more and more marketers allocating a bigger part of their marketing budgets to content, it is one of the fastest growing categories within the marketing communications firmament.
According to iProspect, the aim of Intelligent Content is to “bridge science and creativity to create content that contributes to the bottom line.”
“Here at iProspect we’re working towards bridging the gap between the data we have and the creative aspects of content marketing, to ensure the content we are creating speaks to and reaches our target audiences, while at the same time being able to track and measure the impact on it,” says Cara Shields, head of SEO and content with iProspect.
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