DoneDeal, Ireland’s leading online classified website, is to sponsor the weather bulletins across four of UTV Radio Solution’s urban stations.
The four stations are Dublin’s FM104, Cork’s 96FM & C103FM, Galway Bay FM, and WLR FM in Waterford. This sponsorship package was developed for DoneDeal in conjunction with Livewire and Starcom “to capture a strong urban audience right across the daytime schedule, and is a first in terms of targeted urban radio sponsorships.”
This sponsorship is a big win for DoneDeal and will aim to secure a large amount of airtime across the four major urban cities for the company. The radio stations, under the umbrella of UTV Radio Solutions, have a combined listenership of 720,000 adults per week.
Speaking on the sponsorship announcement, Ciara O’ Connor of UTV Radio Solutions, said: “We’re delighted that we’ve been able to construct such a strong urban sponsorship property and we’re really excited that a great brand like DoneDeal are on board. This high frequency property will give the brand unrivalled access to highly sought after urban consumers, living in four of the biggest cities in the country. The sponsorship will not only build brand awareness, but will also be beneficial in driving search for DoneDeal”.
Agnes Swaby, marketing manager at DoneDeal adds: “This is a huge opportunity for DoneDeal to build its brand regionally and penetrate four of Ireland’s largest urban centres, and we are excited to be working with UTV Radio Solutions. Sponsoring weather bulletins across four popular radio stations in four major Irish cities, with a combined listenership of 720k* adults weekly, will be a huge boost to our brand awareness and affinity. This is a first for both UTV and DoneDeal, and we look forward to working with them to bring weather bulletins to Dublin, Galway, Cork and Waterford.”