Following the recent signing of a new 10 year broadcasting contract with the BAI, the Dublin broadcaster, Sunshine 106.8 has launched a major revamp of its branding.
The station branding has been redesigned to reflect the radio station’s new easy listening music licence and format. The tagline “Dublin’s new place to relax” has also been introduced and is now used on-air across all output.
According to Sunshine 106.8, the station branding which will be reflected in on-line use, at outside broadcasts, on station vehicles and on all station material has been carefully researched and designed by New World Associates, which specialises in radio station branding and design.
CEO of Sunshine 106.8, Seán Ashmore says that the rebranding is part of “a number of exciting changes being rolled out across the station between now and the end of the year, as the station repositions itself in the Dublin market after thirteen years on-air.”