RTÉ TV is on the hunt for a new ad agency and is seeking expressions of interest (EOI) from interested parties. According to the EOI documents, it is seeking “specialist creative brand identity services for its Television division to support RTÉs channel branding and marketing strategy.”
A number of agencies currently provide the broadcaster with a range of services. Led by Publicis Dublin the list also includes Brand Social and eightytwenty.
Following the submission of EOIs, a short list of agencies will be drawn up and they will be invited to pitch between March 19th-21st. It is expected that the winner will be picked by April 21st.
While there is no value attached to the EOI, it is likely that this will be one of the most hotly contested pitches of the year as the state-owned broadcaster cranks up its marketing and advertising campaign ahead of the arrival of the new UTV channel in January 2015.