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Beaut.ie Jumps into Bed with Entertainment.ie

Media Networks, the publisher of Entertainment.ie as well as a number of popular mobile entertainment apps has acquired the beaut.ie website for an undisclosed sum.

Beaut.ie is a website that focuses primarily on make-up, fashion and beauty related content and has built up a substantial following since it was launched in 2006 by Aisling McDermott. According to the website, it attracts around 250,000 unique users per month.

Entertainment Media Networks is part-owned by the Irish Times, which has a 32% stake. Other shareholders include Dermot Hanrahan and company CEO Julian Douglas.

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