Deidre Waldron, Managing Director of Cawley Nea/TBWA
Cawley Nea\TBWA has picked up the account for ESB, the largest utility company in the country following a comprehensive pitch that was eventually whittled down to Irish International, Target McConnells and Cawley Nea.
The account win covers above and below the line as well as the digital work for Electric Ireland, ESB Networks and ESB International. Prior to pitching for all three strands, the Rathmines-based agency handled the below the line and digital parts of the account. Holding on to these in addition to winning the above the line creative will come as a big boost to the agency which is headed up by Deirdre Waldron. The account win also comes soon after it picked up Dunnes Stores and Green Isle.
“It is hard to think of a comparable state, institution or business brand that has remained as relevant and vital to the daily life of this country since 1927 as ESB. This privileged position is not just due to its status as an early symbol of progress and power. It has much more to do with the ability of ESB to keep pace and faith with the needs and aspirations of generations of Irish people. Winning the opportunity to continue working with the ESB group across all their advertising needs, traditional, direct and digital, is an absolute privilege and opportunity for our agency. Here’s to 2014 and beyond,” says Deirdre Waldron.