Chemistry has picked up the creative account for Carr’s biscuits, the United Biscuits-owned brand.
Chemistry pitched against DDFH&B for the account. DDFH&B continues to handle a number of other United Biscuits brands.
Tracing its origins back to the 1830s, Carr’s has been owned by United Biscuits since 1972. Other brands owned by the group include McVitie’s, Sultana, Penguin, MiniCheddars, McVitie’s Jaffa Cakes and goAhead.