CBS Outdoor International, including CBS Outdoor Ireland, is to rebrand as Exterion Media from mid-January 2014.
The change follows the acquisition of CBS Outdoor International in September by Platinum Equity, a leading private equity firm specialized in mergers, acquisitions and operations.
Antonio Alonso, CEO of CBS Outdoor International, said: “Our new name truly underlines the fact that we are a newly independent business. It signifies the start of an important chapter, not just for us, but also for the impact we will have on the world of out-of-home advertising as a whole. Since the transition to new ownership was completed we have continued to show our customers how we can help them engage the audiences they want to reach. We will continue to innovate with new technologies, and to sign more deals.”
“We will continue to build the business around our positioning of ‘engaging audiences’, which has given us the drive and direction to succeed, and we will be able to develop the business more aggressively. Working with Platinum Equity we are determined to use our combined strength to drive growth quickly, organically and potentially through smart acquisitions,” he adds.
From the point of view of the Irish operation, the rebranding will coincide with CBS taking over the CIE advertising business which it won earlier this year.
