CBS Outdoor Ireland has launched its digital advertising network in Liffey Valley Shopping Centre on the outskirts of Dublin. This expansion of its premium digital network brings the number of digital malls in the CBS Outdoor Ireland network to six. According to the company these digital installations reach an estimated 1.4 million consumers each week.
CBS Outdoor Ireland has worked with Liffey Valley to create a bespoke digital advertising Pod that complements the architecture and environment of the centre. Average weekly footfall in Liffey Valley stands at 200,000, rising to 300,000 during peak periods and it 1.5 million visitors from all over Ireland each year. Over 52% of visitors are in the lucrative ABC1 demographic group, according to CBS Ireland.
Liffey Valley is home to Ireland’s largest cinema, VUE, with 14 screens and seating capacity of 3,500. The mall is also host to the largest M&S in Ireland. Key anchor tenants include Boots, Next, Dunnes Stores, H&M and Tommy Hilfiger.
“We are delighted to end the year with the news of our digital investment in Liffey Valley. We have reached an important juncture in our digital network expansion as we are delivering scale in terms of audience reach. Digital Out-of-Home is firmly on the map in the Irish media landscape and is fast becoming a key element on advertising media plans,” says Colin Leahy, managing director of CBS Ireland.
According to Denis O’Connell, General Manager of Liffey Valley, “We are very pleased to be partnering with CBS Outdoor in this exciting project. We have worked closely with the team in CBS Outdoor who has designed a unique piece of innovative architecture for our mall environment. The reaction of our customers to the new digital pods or dpods has been extremely positive.”