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Mindshare and Publicis Score Big at Mobile Marketing Awards

Caption: Grand  Prix Winners Publicis Accepting their award from Fintan Lonergan,  managing director of O2 Media.

The great and the good from Ireland’s mobile marketing industry were out in force at the inaugural Mobile Marketing Awards which were held in the Ballsbridge Hotel in Dublin last night. The event saw Mindshare walking away with three gold awards while Publicis Dublin won the overall Grand Prix for its “When it Rains it Pours” app which it created for Heineken Ireland.

Mindshare also picked up two silver awards and one bronze while Publicis Dublin also picked up a gold, a silver and two bronze awards.

Publicis Dublin’s Grand Prix victory comes months after it picked up a Cannes Lion Award for the app it created for the Heineken-owned Murphy’s stout. The smartphone app, became the most successful CRM programme ever run by Murphy’s and it allowed users to claim a free pint of Murphy’s stout whenever 2mms of rainfall was reported in Cork.

But it was also a good night out for O2 Media which picked up two golds and two silvers while ICAN, Brandtone, Púca, CKSK, iMobMedia, Adforce.com and Gaumina also picked up gold awards, the latter picking up the award for the Best Mobile for the site it created for the ISPCC. For its part, CKSK walked away with six awards on the night. Apart from the gold, it also bagged three bronze awards and two silvers. Other silver awards went to Starcom, Net Afffinity, eightytwenty and iMobMedia.

The Mobile Marketing Awards recognise and salute effectiveness and innovation in the mobile marketing industry in Ireland. This year’s panel of judges was chaired by Scott Seaborn, the executive creator of mobile agency XS2 in the UK. The awards were presented by comedian Eric Lalor and were sponsored by O2 Media, Adforce.com, IMJ and the Brainfood Store.

A full list of the winners on the night is HERE and a “Winners Supplement” including pictures from the night and citations from the judges will be published in the next edition of IMJ.

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