The Dublin-based advertising agency First Advertising has completed a substantial re-branding exercise that will see it change its name to Firstcom.
Firstcom provides a range of marketing, advertising, digital and branding services to a number of clients including the likes of Glen Dimplex, Suzuki, Smyth’s Toys, Miele, DID Electrical, Euromedic and AerCap, the largest aircraft leasing company in the world.
According to Gavin Byrne of Firstcom, the nature of the services it delivers to customers has changed considerably. “We feel that the description ‘advertising agency’ really does not reflect the nature and breadth of our communications services.” He adds that the legacy website www.advertising.ie and the First Advertising brand identity are “reflective of the business we were about 3 years ago”.
“We now provide solutions in all aspects of brand strategy and activation and we create distinctive brand identities, develop websites, manage digital marketing programmes, provide media planning and production services and, for some clients, deliver a complete outsourced marketing service,” says Byrne.