Gemma Corbett, Sales Director, O2 Media
O2 Media, the mobile media arm of O2 Ireland, is partnering with the digital sales specialist AD2ONE. Under the agreement AD2ONE will be responsible for selling both the desktop and mobile online elements of the O2 Media offering on O2.ie including the popular webtext page. O2 Media will continue to partner with advertising agencies and clients on all other products in its portfolio including its location based messaging service.
O2 Media was set up in 2011 to help brands connect with consumers through what is the fastest growing digital marketing channel worldwide. Services include real-time location-based advertising, video messaging, app discovery and mobile CRM messaging for businesses.
O2.ie currently has 950,000 unique users, with over 11 million impressions every month.
Gemma Corbett, sales director with O2 Media said: “With the continued growth of our direct messaging business we needed to find a partner to help complement that growth for our desktop and mobile online offering and we believe that AD2ONE are ideally placed to deliver that growth for us”.
Speaking about the deal, Peter Barry of AD2ONE said: “We are delighted to be part of a partnership with one of the most recognised and highly regarded brands in the country. Not only that, but O2 Media are seen as market leaders in what they do, and we look forward to working together to bring their online and display products to the media market”.