PHD has picked up the media buying account for permanent tsb. The account was previously held by Mindshare. The creative account, however, was unaffected and remains with Publicis Dublin. Seperately, ICAN retained the digital media account for permanent tsb.
permanent tsb has been one of the more active financial services brands for the past year as the bank attempts to lure customers from other financial institutions with a no-fees offering for current account holders while it has also been active in promoting its motor finance offering.
Meanwhile pitches for the AIB media account are due to take place next week. Three agencies have been shortlisted including the incumbent Starcom. The other two are MediaCom and Vizeum. AIB put its media account out to pitch a two months ago. The bank is being advised by Paul Kelders of Jump. The creative account is unaffected by the pitch and remains with Rothco.