Daragh Cafferky, Managing Director of Focus
Focus Advertising has picked up both the creative and media accounts for the cross-border agency InterTradeIreland.
The accounts were previously held by AV Browne/Blue Cube and this is the first time a Republic of Ireland agency has worked on the account.
Focus currently handles a number of accounts on an “All Ireland” base including the Irish League of Credit Unions, Ronseal , Merck Sharp Dohme (MSD) and American Holidays.
InterTradeIreland is the only organisation which has been given responsibility by the governments of Northern Ireland and the Republic to promote cross-border economic co-operation.
Commenting on the appointment Daragh Cafferky, managing director of Focus says “this is a really exciting win for us as not only will we be working with the InterTradeIreland brand , we will be sharing with them the task of encouraging many Northern and Southern brands to grasp the considerable opportunity of a single All Ireland market.”