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IPG Picks up Zurich Insurance Account

Paul Farrell, Managing Director of IPG Mediabrands Ireland

IPG Mediabrands, which is headed up by Paul Farrell, is expected to pick up the Zurich life and insurance media buying account in Ireland following a global review of the Swiss company’s marketing and advertising activities.

Although no official confirmation has come from Zurich in Ireland, the global media account has been awarded to an integrated IPG team that also includes McCann and Universal McCann. Because of this, it is also expected that McCann Dublin will also pick up the creative account, although this could not be confirmed. The incumbent on the Irish media account is Mindshare while Javelin handles the creative. Any changeover, however, is not expected for a few months.

Zurich is one of the largest players in the Irish financial services industry and operates both a general insurance business as well as a life and pensions company.


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