Eileen Ruddy, Julian Hecksher from Independent Digital and Garry Walsh, Ryanair
Independent Digital is to take over the advertising sales for the Ryanair.com website. This marks a new departure for Independent Digital which handles all the digital sales for Independent News & Media’s 18 group websites. The business was previously handled by AD2ONE.
Under the terms of the deal with Ryanair.com, Independent Digital will assume responsibility for selling the entire online display inventory on Ryanair.com, Europe’s largest travel website which has 1.2m unique daily users.
According to Eileen Ruddy, Independent Digital’s group online sales director stated, “we will now be in a position to offer exciting new opportunities and tailored new advertising solutions to our valued clients on the Ryanair.com website. We have some very interesting plans in place, some of which will incorporate the Ryanair.com inventory within the Independent Digital network. This is a very exciting development for Independent Digital and we are looking forward to working with a brand as renowned as Ryanair.”
Ryanair’s director of commercial revenue, Garry Walsh, adds: “Ryanair is Europe’s largest airline and we will carry over 80m passengers this year, while attracting 1.2m daily users to the Ryanair.com website, Europe’s biggest travel website. This offers an enormous marketing opportunity for prospective advertisers and we are pleased to announce this partnership with Independent Digital and look forward to forging a successful relationship together, as Ryanair continues to grow across Europe.”