The Dialogue Network has picked up the Sage advertising account from Boys and Girls. Sage is the largest provider of offline and online accounting, CRM and payroll solutions in Ireland with over 40,000 customers throughout the country.
Dialogue will be working on integrated brand and tactical communications campaigns over the next year. Commenting on the appointment Gary McLoughlin managing director of The Dialogue Network said “We are delighted to be working with Sage and already, we have developed a national radio campaign. The services that Sage provide are on the cutting edge within the sector and to be working with the market leader is a real bonus to us.”
Avril McArdle, digital and marketing manager at Sage Ireland added “The team at The Dialogue Network really understand the communication issues that we encompass on a daily basis with our Clients, their approach to not only developing impactful creative coupled with growing the brand really stood out for us when we were making the Agency selection. We are really looking forward to new and exciting campaigns in the months ahead.”