Creative agency Rothco picked up a silver award in the recent Midas Awards, the international competition that recognizes excellence in financial marketing and advertising on a global scale. The awards were held in New York.
Rothco picked up the silver for its AIB small business TV campaign which has aired extensively over the past 12 months. Rather than focusing on the bank itself, the TV commercials showcased a number of small Irish businesses that are clients of the bank including Murphys Ice Cream and the Dublin Meat Company.
Founded in 2001, the Midas Awards panel of judges includes client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications. These judges offer their perspectives not only on how well a message is delivered, but how it is received. Gold and Silver Midas ingots are presented to the highest-scoring entries in each category.
The creative director on the account is Damien Hanley while the director is Nick Kelly and Miriam Hendrick is the account director.