O2 Media has become a Premier SME Partner of Google’s AdWords advertising program in Ireland. This will allow the company to offer full-service AdWords account management services to its clients.
Commenting, Fintan Lonergan, Managing Director of O2 Media in Ireland, said, “O2 Media is already the leading provider of location-based targeted mobile advertising working with major brands to leverage the power of mobile media. For small and medium businesses, we have already developed a self-serve CRM messaging tool, Communicate, which incorporates SMS and Email channels allowing customers to store and manage all their data in one location and leverage that data for digital marketing. Now with the addition of this strategic agreement with Google we can help smaller business leverage the benefits of search engine marketing to drive their businesses.”
O2 Media is a division within Telefónica Ireland, specialising in mobile marketing. Its other solutions include direct messaging, location based messaging, Communicate self-service SMS, app discovery and transactions and mobile payments.