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ASG Forms Partnership with Minute Steak

Launching their new partnership in digital marketing are, from left, Gemma Haggarty, MD, Minute Steak; Colin Anderson, Chairman, ASG; Ollie Bishop, CEO, Steak Group; and ASG CEO Seamas McKenna.

The Belfast-based marketing communications firm ASG has formed an alliance with the UK digital agency Minute Steak.

ASG is one of Northern Ireland’s leading agency groups and has a long digital track-record going back to 1996 when it set up internet company TIBUS which was later sold to UTV Media in 2008.

One of Ireland’s top marketing and communications agencies, ASG Ltd, today announced a new business partnership with one of the UK’s top digital  agencies, Minute Steak.

“We believe this partnership with Minute Steak takes us to the next level in digital and will increase the breadth and depth of our offering, enabling us to provide clients with marketing strategies that will secure outstanding digital presence,” says ASG’s founder and chairman Colin Anderson.

The Covent Garden-headquartered Steak Group, which was set up in 2005, has offices in London, New York and Melbourne, and was acquired by Dentsu in 2011. Clients of the agency include Hackett of London, Frugi, Pioneer, Sage, Aesop, Waitrose and AudioGo.

Minute Steak’s managing director Gemma Haggarty, who was named as one of The Drum’s Top 30 Women Under 30 in Digital 2012, says ” we are delighted to partner with a communications agency with a pedigree and portfolio as impressive as ASG’s. We believe that, together, we can provide bespoke, lovingly tailor-made campaigns that offer clients a service that is second to none.”

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