FEATURES
Opinion: YouTube Advertisers Hit The Big Screen
For years, digital marketing treated YouTube as a mobile-first platform built for short-form content within a fast-paced,...
Opinion: When Relational Intelligence Beats Artificial Intelligence Hands Down
As the advertising and marketing industry rushes towards an unknown and uncertain AI future, former advertising boss...
Opinion: The Most Expensive Thing in Marketing isn’t Media, It’s Your Agency Model
Marketing as a Service is the operating model shift Irish CMOs cannot ignore, writes Graham Kinsella, Director,...
Opinion: What AI Says About Your Brand and Why it Matters
As AI platforms reshape brand search, Catrióna Campbell warns that optimising for AI answers is futile without...
Opinion: How Brands Should Tap into Ireland’s Cultural Renaissance
While Ireland continues to undergo a cultural renaissance on the global stage, brands should resist the temptation...
IMJ FEATURES
The Big Interview: Swimming Upstream into an AI Fuelled Future
Dylan Cotter, managing director of ACNE Dublin, talks to John McGee about leaving the traditional agency...
Opinion: The Great Decoupling and Why Organic Traffic Is Falling When Rankings Are Not
For many brands, organic search traffic is falling even as their rankings are holding steady. So, what...
Opinion: The New Indie Agency Moment
Big is slow. Slow is dying and the holding companies are finally figuring this out about a...
The Big Picture – Turning Cities into Movie Trailers
Film Releases on OOH - Reaching Audiences in the Real World.
2026 is emerging as a massive year...
IMJ FEATURES
Opinion: Troy, Triumph and Disaster
The Republic of Ireland may not be heading to the World Cup this Summer, but the highs...
Opinion: From Painted Planks to Programmatic Super Power
Pitch-side advertising has moved far beyond painted boards to become dynamic channels that blend brand building with...
Out Look: When the City Becomes the Venue
Summer gig season remains one of the clearest examples of how OOH can meet audiences as anticipation builds, journeys begin and live moments unfold.
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Buymedia Rolls New GoMo Fibre Broadband Campaign
The AI-powered media planning and buying platform Buymedia has rolled out a new campaign to mark the launch of the eir-owned GoMo Fibre...
Paddy Power Urges Irish Football Fans to Support the Ivory Coast...
Ireland may not be playing in this year’s FIFA World Cup but Paddy Power is encouraging Irish football supporters to throw their weight behind...
