AdWorld.ie - Features

Green Shoots for the PR Industry

Mon, 30 Jan 2012 11:04:29 GMT

The Irish public relations industry has weathered recessionary storm pretty well over the past few years. While it faces many of the same pressures as other businesses the industry has not experienced the massive fall-out many had anticipated back in 2008, writes Paul Golden.

Social Acceptance

Mon, 30 Jan 2012 10:32:34 GMT

The advent of social media has created huge challenges and opportunities for the public relations industry, says Emma Kelly.

Creating True Value in your Brand

Mon, 23 Jan 2012 16:00:39 GMT

Annually, Millward Brown BrandZ^TM values the world's consumer brands and most famously derives the global Top 100. 2011 marks the first time in a decade that Millward Brown Ireland has conducted it, being commissioned by a group of WPP Ireland companies

The Blaney Bunch

Mon, 19 Dec 2011 15:50:14 GMT

One of the most outspoken and passionate ad agency bosses, Orlaith Blaney talks to John McGee about the industry's many problems, what needs to be done to sort them out and what it is like to work with Jedward.

The Data Gold Rush

Mon, 19 Dec 2011 15:08:46 GMT

Data acquisition is the new gold rush for the advertising industry, as David Hayes found out on a recent trip to Silicon Valley.

An Industry Undermined

Mon, 19 Dec 2011 14:50:00 GMT

Short-termism and a lack of transparency are undermining the future of the Irish advertising industry, writes Patrick Hickey.

Mad Men Wanted

Mon, 19 Dec 2011 12:39:49 GMT

The life has been sucked out of agency land and clients and their brands will ultimately suffer as a result, according to one Advertising Insider who, for a variety of reasons, declined to be named.

TV is the Future of Advertising, or is it?

Mon, 19 Dec 2011 11:19:48 GMT

As brands consider the full range of digital opportunities offered by new technology and usages, they may still conclude that TV is the future of advertising ... just not in a traditional way, writes Sebastien Sicot.

Failure to Engage

Mon, 19 Dec 2011 10:57:28 GMT

With Dáil Eireann about to return from the summer recess, there has been intensified activity around proposed changes in regulations impacting on the marketing of certain foods and drinks to children and also the marketing of alcohol.

The Brand Pursuit

Wed, 07 Dec 2011 12:07:45 GMT

Earlier this year, the Broadcasting Authority of Ireland made its widely-anticipated announcement to permit product placement on Irish television. Is product placement the ideal complement to a traditional advertising campaign, asks Eimear Faughnan.