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Kantar Media Weekly Insights

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Insight of the Week: The Countdown to Christmas is Well Underway

Although there’s only 66 sleeps days to Christmas Day and it may seem so far away, there’s a reason a lot of stores already...

Insight of the Week: Key Takeaways on the Take-Away Market

Consumer interest in take-away food has held up well in recent years in the Republic of Ireland, according to Kantar Media’s TGI study of...

Insight of the Week: The Bottled Water Drinker

The popularity of bottled water is hardly a new phenomenon. According to latest 2017 data from Kantar Media’s TGI study of consumer behaviour and...

Insight of the Week: Cold Sufferers, Hot Targets

As summer fades and the kids go back in school, this time of year often also sees a spike in the prevalence of common...

Insight of the Week: Targeting Tech Lovers

German Chancellor Angela Merkel made headlines recently looking confused whilst playing a farming simulator game at the huge European digital gaming trade fair, Gamescom....

Insight of the Week: Finding the Fashion Followers

With New York and London seeing their respective Fashion Weeks next month and fashion representing a fast changing and high-spend sector, it is timely...

Insight of the Week: The Power of Celebrity Advertising

In the Republic of Ireland, almost a quarter of adults (23%) claim to enjoy watching ads featuring their favourite celebrities. This data from Kantar...

Insight of the Week: The Truth About Cats and Dogs

Dogs are by some distance the most popular pet in the Republic of Ireland, according to latest data from Kantar Media’s TGI study of...

Insight of the Week: The Cost-Conscious Shopper

When it comes to where adults in the Republic of Ireland undertake their regular main grocery shopping, latest data from Kantar Media’s TGI study...

Insight of the Week: Festival Revellers Get in the Groove

Around 12% of adults in the Republic of Ireland - just under half a million people - have attended a music festival in the...