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Kantar Media Weekly Insights

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Insight of the Week: Reaching the Most Generous Donors

Christmas is a time of giving they say, but a significant proportion of adults do a great deal of generous giving throughout the year....

Insight of the Week: Targeting the High Spenders on Christmas Toys

Christmas is a time for giving, and for many of us much of the gift giving is to children. For brands therefore, understanding those...

Insight of the Week: Targeting Consumers with Expensive Tastes

With Black Friday coming up, there is much focus on those consumers who are after a bargain. However, the canny marketer will recognise that...

Insight of the Week: Listening to the Music Streamers

Listening to streamed music has really taken off in Ireland in recent years. Latest data from Kantar Media’s Republic of Ireland TGI study reveals...

Insight of the Week: The Countdown to Christmas is Well Underway

Although there’s only 66 sleeps days to Christmas Day and it may seem so far away, there’s a reason a lot of stores already...

Insight of the Week: Key Takeaways on the Take-Away Market

Consumer interest in take-away food has held up well in recent years in the Republic of Ireland, according to Kantar Media’s TGI study of...

Insight of the Week: The Bottled Water Drinker

The popularity of bottled water is hardly a new phenomenon. According to latest 2017 data from Kantar Media’s TGI study of consumer behaviour and...

Insight of the Week: Cold Sufferers, Hot Targets

As summer fades and the kids go back in school, this time of year often also sees a spike in the prevalence of common...

Insight of the Week: Targeting Tech Lovers

German Chancellor Angela Merkel made headlines recently looking confused whilst playing a farming simulator game at the huge European digital gaming trade fair, Gamescom....

Insight of the Week: Finding the Fashion Followers

With New York and London seeing their respective Fashion Weeks next month and fashion representing a fast changing and high-spend sector, it is timely...