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Ad of the Week: Barnardos “LOST”

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“Children are precious. Yet as a society we are failing them. No child in Ireland should experience poverty, neglect or not have a home. This work is about getting people to stop and think about these issues and support Barnardos in changing these children’s lives.” That’s according to Laurence O’Byrne, creative director  with the creative agency Boys and Girls. O’Byrne...

Ad of the Week: Tiger – Havas Worldwide Dublin [video]

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Heineken Credits: Advertiser: Heineken Brand: Tiger Activity: Tiger Grand Canal Dock Street Artist: Dan Leo Agency: Havas Worldwide Dublin Client Executives: Emma Jane McKeown Agency Executives: Aoife Surgeon Creative Directors: Peter O'Dwyer, Gary Boylan Production Company: Havas Video Director/ Producer: Ciaran Dooley The Lowdown: Central to Tiger's sponsorship of Tiger Dublin Fringe was this incredible installation created by sculptor Dan Leo. Initially appearing to consist of beautiful but random shapes placed in the water at Grand Canal...

Ad of the Week: JUST EAT – Bloom

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Credits: Client: Just Eat Title: The Rules Media: TV/Radio/Outdoor/online Advertising Agency: Bloom Account Director: Abigail Gaskin Creative Direction: Michael Walsh Agency Producer: Damian Penco Director: Jamie Delaney Producer: Tess Bunworth Production Company: Antidote The Lowdown: Bloom Advertising created the latest campaign for JUST EAT, Ireland's leading online food ordering app, which launched this week. The campaign includes TV, online display, social, outdoor, transport, and radio. The TV spot was produced by...

Dublin Bus – The Mad Dash Home – Rothco

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The Lowdown: Creative Agency Rothco and Dublin Bus have teamed up with mother–son duo, Baz and Nancy from hit Sky TV show ‘50 Ways To Kill Your Mammy’, in a new campaign to give customers a behind-the-scenes look at the people in Dublin Bus’s Central Control Centre. In the online film, ‘The Mad Dash’, which launches today, mischievously likeable son Baz...

Ad of the Week: Guinness – Behind Every Great Town

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The Lowdown: As the 2017 GAA All-Ireland Senior Championships enter the final stages, GUINNESS has launched its latest TV advertising campaign, 'Behind Every Great Town'. The captivating 30’’ film celebrates the everyday GAA volunteers, who willingly give their time in communities across Ireland all year round. The advertisement, which debuted on TV on 13th August across the Island of Ireland, features four...

Ad of the Week: The 4 Cs: Tv ad – Cross Contamination – McCannBlue

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Credits: Agency: McCannBlue Client: safefood Lowdown: This week saw the launch of safefood's latest campaign with McCannBlue, this time for Food Safety. The suite of ads highlight the everyday risks posed by the 4 C's - Cook, Clean, Chill, Cross-Contamination - and how simple mistakes or lapses of concentration can be costly to health. This first phase of the campaign targets the over 65's,...

Ad of the Week: Vodafone #TeamOfUs

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With the Autumn rugby internationals almost upon us, Vodafone has ramped up its Irish rugby sponsorship activation with the launch of its #TeamOfUs campaign across TV, OOH, digital, retail as well as an RTÉ One documentary which will be aired in in November. While Vodafone announced its estimated €15m sponsorship of the Irish rugby team back in May, the Autumn...

Ad of the Week: Tesco’s Family Makes Us Better

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Tesco Ireland has launched its latest campaign as part of a €3.2m investment that will be rolled out on TV, outdoor, digital, radio, social, digital as well as on all Tesco-owned assets including in-store and home-shopping vans. Created by Rothco, with media buying and planning handled by Initiative, the campaign is called Family Makes Us Better and stresses the importance...

Ad of the Week: Calor – TBWA/Dublin

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TBWA Dublin has launched a new multi-channel advertising campaign for Calor, one of Ireland’s leading suppliers of Liquid Petroleum Gas (LPG). The new campaign is part of a €1.2m spend by the company and includes the roll-out of new branding and design for the company which celebrates its 80th birthday this year. According to Sharon Nolan, marketing manager of Calor: “the...

Ad of the Week: Rothco Delivers Palindrome-Style TV Campaign for Orchard Thieves

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Rothco has launched a new and innovative TV campaign for the Heineken-owned cider brand Orchard Thieves. The campaign, which is called Start Bold/End Bold is a palindrome-style ad that is “fully reversible” as the narrative works in both directions. “Orchard Thieves is all about finding our own bold way to do things and when the idea of a TV commercial that...

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