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Ad of the Week: Bedtime Stories – Rothco

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The Lowdown: After the enormous success of the Wild Atlantic Way, Fáilte Ireland were looking at the possibility of a difficult second album. So when it came to launching Ireland’s Ancient East, they asked Rothco to help them to create a completely unique campaign to launch their new brand. The challenge with Ireland’s Ancient East is that people believe they already...

Ad of the Week: Tesco Mobile: Friend Request & Bedroom – Chemistry

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The Lowdown: We’ve all been there. You’re put in an awkward position, and the correct course of action is suddenly obscured by a million frantic brain-farts. These perplexingly complicated scenarios take center stage in our new campaign for Tesco Mobile. The TV spots feature two particularly tricky conundrums, and suggest that while life can be complicated, choosing your phone network...

The Launch of Life Style Sports ‘Trainer Central’

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Credits: Agency: Thinkhouse Client: Life Style Sports Campaign: Launch of Trainer Central Client: Amanda Campbell, Aoife Knox, Niamh McGary Account Directors: Mark Kilbride Planning: Claire Hyland, Eimear Fitzmaurice Creative: Dave Byrne, Shane Kenna, Brian MacRory, Grace Enemaku Photographer: Kevin Goss Ross Film: David Balfe The lowdown: Thinkhouse, the youth marketing agency, has been commissioned to help Lifestyle Sports, Ireland’s leading retail destination for trainers and urban apparel, to launch ‘Trainer...

Ad of the Week: Hunky Dorys – McCannBlue

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The Lowdown ‘Buffalo is how we roll’ is the brand new campaign from Largo Foods' crisp brand Hunky Dorys. A bold 40 second TV commercial launched the campaign featuring a magnificent wild beast: a buffalo, the Hunky Dorys brand icon. Plus eight intrepid women. On roller skates. A real buffalo, featuring for the first time in a campaign for the brand,...

Ad of the Week: Neutrogena HydroBoost – Boys and Girls

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The Lowdown: The ad that gives you a boost. When you’re always on the go and busy, it’s nice to get a boost to keep you going. So, to celebrate the launch of Neutrogena Hydroboost, we created an ad that pays you a compliment. Appearing as a regular ad, it surprised passersby with real-time reactive and personalised compliments which aimed to...

Ad of the Week: Moy Park “Saturday Night Takeaway – AV Browne

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The Lowdown Imagine what it would be like if Ant & Dec brought the energy and excitement of Saturday Night Takeaway to your Moy Park teatime. That's the premise behind this recent series of sponsorship stings. But instead of a studio we have a kitchen. And we don't have celebrity guests - we have Moy Park Chicken. And Ant & Dec...

Ad of the Week: ŠKODA Ireland – Boys and Girls

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The Lowdown: ŠKODA cars might not be made in Ireland, but they’re certainly designed with Irish drivers and roads in mind. This 30-second spot, ŠKODA’s second in the Made for Ireland series, once again does away with the pretenses of the hyper stylized international car commercials and refreshingly explores the realities of driving in Ireland. Sometimes it’s loud. Sometimes it’s chaotic....

Ad of the Week: The National Lottery: Money Multiplier – DDFH&B

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Lowdown: To launch the new Money Multiplier scratchcard from the National Lottery Ireland, creative agency DDFH&B turned to the one animal that’s known for multiplying more than any other. The resulting rabbit-themed, through-the-line campaign includes 30, 20 and 10 second TV and VOD spots, outdoor, press, social and some hilarious behind the scenes videos. The TV spots, featuring many real...

Ad of the Week: Fleadh TV – Publicis Dublin

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The Lowdown: Fleadh Ceoil, the largest traditional music event in Ireland is broadcast and supported by TG4, Ireland’s national language TV station. To demonstrate the exceptional skill of the competing musicians, Publicis Dublin dramatized the incredible force of the Fleadh. The agency filmed famous fiddler, Tola Custy, doing what he does best, playing to a crowd. But, with the use...

Ad of the Week: 3Plus “Ball Pool” – Boys & Girls

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The Lowdown: Thanks to Three the world is a giant ball pool. Or at least it is in Three’s new campaign for their rewards program 3Plus. In Three’s latest campaign, advertising agency Boys & Girls were tasked with bringing their rewards program, 3Plus, to life. Taking inspiration from the 3Plus identity, the agency created a world filled with tidal waves, explosions,...

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