National Lottery Creative Account Out to Pitch
The creative account for the National Lottery has been put out to pitch.
The incumbent on the account is Core which manages both the creative...
Out Look: Event-based OOH marks Black Friday weekend
OOH remains the strongest performer when it comes to prompting consumer action during high-stakes retail moments.
New Board Members for IAPI and Jim Donnelly & Aidan Duffy...
Three new board members have joined IAPI following its AGM this week.
The new board members are David Quinn, director & founder, Bloom; Maura Ashe,...
Opinion: How AI Makes Content Marketing a Powerful Force for Growth
As expected, the widespread adaptation of ChatGPT has led to some questionable content marketing strategies from different brands. But it doesn’t have to be...
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Citroen Has Got Your Back in New Campaign from Bloom
Bloom has rolled out a new campaign for Citroen which highlights its “Advanced Comfort Programme” which features seats that provide posture and lumbar support...
Opinion: Why Measurement Will be the Key to Brand Success
It has often been said that what you can’t measure, you can’t manage. When it comes to the rapidly growing OOH market, this is...
Chris Cashen Appointed Head of Strategy at GroupM
Chris Cashen, the current vice president of IAPI and former managing partner with Mindshare, has been appointed as group head of strategy at GroupM...
Anything But Ordinary OOH Campaign Showcases Kia’s Latest Marque
Kia has teamed up with OOH media agency Talon, to promote the brand’s new fully electric Kia EV3 as part of its wider “Everything...
Consumers Expect Cost of Living to Increase in 2025 According to...
With the Irish electorate going to the polls today and the cost of living likely to impact on voter sentiment, 59% of adults believe...
MQI Provides a Cup of Kindness in Latest Christmas Campaign
With the run up to Christmas being a very important time for charities, when many collect the bulk of their annual donations, Merchants Quay...
