Core Launches New National Sponsorship Index to Track Effectiveness
Core, Ireland’s largest marketing communications company, has launched a new National Sponsorship Index (NSI) which provides a benchmark for sponsorship effectiveness.
According to Core, the...
Media Awards 2017: Carat Wins Media Agency of the Year
Carat was named Media Agency of the Year 2017 at the annual Media Awards which were held in the Clayton Hotel in Dublin last...
Ireland’s Booming OOH Sector Ends 2018 on a High
Ireland’s OOH market grew in value by 4% in 2018, fuelled primarily by a robust second half of the year, according to PML Group.
A...
Radio Sector Gets a Boost as New Public Service Fund...
A series of measures paving the way for the provision of support from the TV license fee to media companies engaged in the creation...
WPP Turnover Rises to £12bn as Profit Increases to £1.5bn in...
WPP, the largest marketing communications group in the world, has reported pre-tax profits of £1.49 billion for 2015, an increase of 2.8%. Group revenues...
An Post Smart Marketing Awards Shortlist to be Published on Monday
The shortlist for the An Post Smart Marketing Awards will be announced next Monday, April 16th at 5pm.
Now in its 13th year, the An...
IAPI Launches Bursary to Support & Retain Female Talent
IAPI has launched a new bursary to fund an executive coaching programme for women working in the advertising industry.
Launched this week in the Royal...
Thinkhouse Wins Major International Benecol Account
Thinkhouse has picked up the creative and social account for the heart-healthy food brand Benecol. The account covers the UK, Irish and Finnish markets.
Benecol...
Dublin Bus Showcases Creatives Against Covid19 Artwork
Dublin Bus has teamed up with the Creatives Against Covid19 collective to launch its “Have HeART” campaign which is being showcased on 101 buses...
Vodafone Teams Up with Entertainment.ie For Drive-Through Movie Screenings at RDS
Vodafone Ireland has teamed up with entertainment.ie as media sponsor for the new drive-in movie theatre which recently opened up in the RDS in...
