B&A Research Identifies Key Audience Demographics for RTÉ.ie
New research carried out by B&A on behalf of RTÉ.ie shows its positioning in the market and identifies four key audience demographics - Sharing...
Huskies Wins Account for Panda Power
Following a competitive four-agency pitch, In the Company of Huskies has picked up the account for Panda Power, the supplier of “green” electricity to...
RTÉ and IBI Launch New Irish Language Radio App
RTÉ and the Independent Broadcasters of Ireland (IBI) have launched a new Irish-language radio app called An Seinnteoir Raidió which brings together, for the...
RTÉ to Broadcast Landmark 1966 Drama Insurrection
For the first time since its original broadcast in 1966, RTÉ is to screen the eight-part drama Insurrection over consecutive nights beginning on RTÉ...
IN&M Teams up with Volvo’s LifePaint in New Native Ad Format
Independent News & Media has teamed up with Volvo to create a new experiential multimedia native advertising format that combines content, images and video...
Cera Ward of Google Wins IAPI’s Doyenne Award
Cera Ward, country manager of Google has won this year’s IAPI Doyenne Award. Now in its third year, the IAPI Doyenne Award recognises women...
Virgin Media Launches New Broadband Campaign
Virgin Media Ireland has embarked on the latest version of its nationwide campaign to highlight its broadband offering to consumers.
The campaign once again features...
Strong Digital Advertising Performance Drives Turnaround at INM
Independent News & Media (INM) has reported pre-tax profits of €37.4m for the year to the end of December. The strong profit growth of...
AIB-Backed The Toughest Trade Returns to TV for Second Series
The latest instalment of the AIB-backed The Toughest Trade hits the screens next week. The series highlights the work and dedication that amateur GAA...
Fitness and Optimism Prevail in Ulster Bank Research
As part of its ongoing #WhatMatters campaign, Ulster Bank and market research firm B&A have identified some of the key things that really matter...
