Research Shows 70% of Shoppers are Avoiding Busy Aisles
The latest results from Empathy’s Covid-19 Tracking Research highlights the angst shoppers are experiencing when grocery shopping during COVID-19, writes Stephen Rust.
Anyone who has...
Insight of the Week: Cultivating the Gardeners
As the first signs of spring start to filter through, for many of us it is time to get back out in the garden,...
Now Near Next: The Latest Views from the OOH World
As the country gets ready for the gradual lifting in lockdown restrictions, James Byrne, marketing manager of PML Group kicks off the first in...
Marketing Institute Launches New Diploma Focussing on GDPR
The Marketing Institute is launching a new Executive Diploma in Regulation & Governance aimed at marketers.
The two-day course is fully accredited by TU Dublin and is...
Marketing Soc’s Future Council to Host Should Advertising be Informative or...
The Marketing Society of Ireland’s Future Council returns on Wednesday 14 April 2021 with its Spring event: should advertising be informative or entertaining? The...
Bren Byrne and Mark Shanley Feature in Latest ICAD Podcast
ICAD has launched the latest in a series of podcasts called Re:Creating. In the current episode, presented by Pearse McCaughey and Mike Mesbur, the...
DMG Media Ireland Appoints Dearbhla Meaney as Group Head of Marketing
DMG Media Ireland has announced four new senior appointments to its existing 132 strong workforce.
Dearbhla Meaney has joined the publisher as group head of...
OMD Wins Cairn Homes Media Account
OMD has picked up the media account for Cairn Homes, one of the country’s top house-building firms following a competitive pitch.
According to Ruchika Hassan,...
Media First for VW With Targeted AXP Campaign
In a media first, Volkswagen extended the reach of its recent cinema campaign with highly-targeted video-on-demand. Using Wide Eye Media’s latest product offering, AXP...
Now Near Next – The Latest View from OOH
Niamh Manning, Marketing Executive, PML Group with this week’s take from the world of Out of Home.
Connecting Offline to Online
As we enter Level 5...
