Sky Kicks Off Football Sponsorship Deal With OTB Sports
The sports media brand OTB Sports has teamed up with Sky Ireland on a new sponsorship that covers the football vertical across OTB SPORTS,...
Survey Shows Kellie Harrington is Ireland’s Most Marketable Athlete
Olympic gold medallist Kellie Harrington has been named Ireland’s most marketable athlete in a survey of marketers carried out by sponsorship consultants Onside and...
Out Look : The Latest OOH Trends & Developments
Sophie Hamilton, marketing executive, PML Group with this week’s Out Look on Out of Home.
Dublin Bus Weekly Passenger Journeys Surpasses Two Million
The Central...
Bloom Wheels Out New Campaign for Citroen
Bloom has launched a new campaign for the French car maker Citroen. The campaign went live on radio, press, digital and TV this month.
“As...
Laya Health Rolls Out €3.5m Campaign and New Brand Positioning
As the all-important renewal period for health insurers approaches, Laya has launched a major new €3.5m brand repositioning called “A Beat Ahead” which includes...
Out Look : The Latest OOH Trends & Developments
Sophie Hamilton, marketing executive, PML Group with this week’s Out Look on Out of Home.
Digital Breaks 30% in Steadily Improving Market
PML Group’s...
BBDO Dublin Wins Agency of the Year at Sharks
BBDO Dublin won the Irish Agency of the Year award at the 2021 Sharks Advertising & Design Awards.
A total of 39 golds were awarded...
Talon Outdoor Acquires Leading OOH Specialist Kinetic
Talon Outdoor, the UK-headquartered out of home (OOH) media specialist has acquired Kinetic Ireland for an undisclosed sum.
Talon is acquiring Poster Plan Ltd which...
Core Wins Energia Creative Account
Core has picked up the creative account for Energia following a competitive pitch.
The incumbent on the account was Boys+Girls.
“We are very excited to be...
Opinion: Redefining Content Strategy For Influencer Marketing
With investment in influencer marketing on the increase, Cathy Heeley, International Media Analytics Lead, Nielsen and Lisa McNulty, Managing Director, Nielsen Media Ireland look...
