JNLR Results: Challenging Times for Irish Radio Sector
John Clancy, managing director of Carat looks at the latest batch of figures from the Joint National Listenership Research too see what trends are...
Adblocking Remains a Big Issue for Irish Advertising Industry
With digital advertising spend set to rise to around €330m in 2017, 39% of Irish online consumers are using adblocking technologies to avoid interacting...
Advertising Delivers Substantial and Measurable Returns on Investment Claims New Report
A new report on the importance of advertising and marketing to Irish companies has revealed that every €1 invested in advertising delivers a net...
RichardsDee and Bord na Móna shortlisted for Transform Europe Award
The Dublin design and branding agency RichardsDee has been shortlist for a Transform Europe Award. The European brand development awards recognise creativity and strategic...
Independent.ie Signs up to Nielsen’s Digital Ad Ratings
Independent.ie has become the first media brand in Ireland to certify its mobile app with Nielsen’s Digital Ad Ratings which was introduced to the...
Irish Sponsorship Market Poised to Grow by 7% to €173m in...
The Irish sponsorship market is expected to grow by around 7% to around €173m according to the latest annual Onside Sponsorship Industry Survey.
The increase...
Chemistry Creates Iconic Image for Irish Examiner’s Trump Coverage
As Donald Trump prepares to be inaugurated as the 45th President of the USA, the creative department in Dublin ad agency Chemistry has come...
DMG Launches New Content Offering
DMG Media has launched a new content offering for its advertisers and clients.
Called Content Plus, the new offering has three distinct propositions according to...
OOH Market Grows by 7% in 2016 According to PML
The Irish Out of Home (OOH) market saw strong growth in 2016 according to PML Group which has published its annual review of the...
Exterion Media Launches Digital OOH Platform in Connolly Station
Exterion Media has launched a digital media gallery in Connolly Station, Dublin. The digital gallery is the first of its kind in Ireland and...
