The Dublin-based digital advertising network, Adforce.com has announced a partnership with Triton Digital, a leading technology provider for the audio industry, to bring the premium online audio advertising exchange, a2x®, to key European markets.
The partnership will see Adforce.com operate Triton’s a2x in Belgium, Denmark, Finland, Greece, Iceland, Ireland, Italy, Norway, Portugal, Sweden and Switzerland.
a2x® enables programmatic buying of targeted online and mobile audio ad inventory. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste. The partnership will enable advertisers and agencies to buy digital audio advertising programmatically and scale their campaigns across many leading European publishers through a single exchange.
“Adforce.com has established itself as a leading digital advertising network, carrying thousands of campaigns for many major international brands,” said Colm Grealy, CEO at Adforce.com. “We’re pleased to partner with Triton Digital to unleash the power of programmatic and enhance the audio advertising landscape in key European markets. The ability to target and re-target listeners based on behaviour, genre, device, geographic location and demographics ensures a deeply engaged audience and a high-impact advertising environment.”
“Adforce.com is the perfect partner to operate a2x in Europe,” said John Rosso, president of market Development at Triton Digital. “With a reach of more than 50 million audio listeners and extensive knowledge of the European advertising industry, their ability to create value for both advertisers and publishers is unparalleled.”