AIB’s Tom Kinsella to Chair Effie Awards Ireland Jury for 2024
IAPI has announced that Tom Kinsella, managing director of AIB Homes and former CMO with the bank, is to take on the role of...
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Publicis Dublin Delivers New SPAR Campaign to Promote Own Brand Offerings
Publicis Dublin has rolled out a new campaign for SPAR and EUROSPAR to promote the retailer’s own brand range of products.
The new campaign is...
Irish Life Partners With Global & Zenith to Create Branded Segment...
Irish Life Health has partnered with Zenith, part of Core and media and entertainment group Global to create a branded segment on the popular...
Virgin Media Television Bags 123.ie as Sponsor of The Six O’Clock...
Virgin Media Television has secured the RSA-owned insurance brand 123.ie as the new sponsor of The Six O’Clock Show in a deal that was...
As 2024 Begins Consumer Confidence Remains Cautious According to Ipsos B&A...
Despite lower inflation over the past two months, consumers remain cautious about what lies ahead, according to the latest Ipsos B&A Consumer Confidence Barometer.
This...
Irish Sponsorship Market to Return to Pre-Covid Levels in 2024 According...
With a busy year ahead for sport, the Irish sponsorship industry is likely to grow by around 7% to €227min 2024, according to the...
Sunday World Scores Media First with New Programmatic OOH Campaign
The Mediahuis-owned Sunday World has become the first advertiser to harness the power of large format programmatic OOH in a partnership with Talon and...
IAPI Kicks Off Cannes Young Lions Competition for 2024
IAPI kicked off its 2024 Irish Young Lions competition this week with an event that was attended by over 220 industry professionals in the...
Out Look: Vodafone TV Hits PLAY on OOH Launch
Vodafone customers in Ireland can now get access to all the best TV channels, streaming services and sports in one place with their new TV offering, Vodafone TV PLAY.
Opinion: What Every Marketer Needs to Know About 2024
If you think 2023 was busy, brace yourself for 2024 says Ian McGrath who offers a raft of insights into how the year might...
