IMJ Features
Brand Building Needs a New Model
Short-termist thinking is undermining sustainable brand building and growth, writes Kay MCarthy.
The challenge – short-termism has become today’s norm
Recently released research from the IPA...
We’re Being Framed
Whether we like it or not, video is here to stay and TV, contrary to popular opinion, is far from dead, writes Graham Stewart.
Everyone...
Google Shopping’s Eyes Irish SMEs
With the imminent arrival of Google Shopping to the Irish market, securing a return on investment for Irish firms could be a big challenge,...
Here’s to the Next 100 Years of Radio
As the Irish radio industry celebrates its 100th anniversary this year, competition in the marketplace has never been tougher. And as our love affair...
The Youth Factor
With a general election around corner, the youth vote could well be a key factor in deciding who governs Ireland for the next four...
Radio’s Big Challenge
Continuous innovation will be key to the future development of the Irish radio industry and stations will need to deliver content to audiences in...
Time to Ditch the Pitch
Practically every agency has issues with the whole business of pitching with things like the cost of pitching and the transparency of the process...
Sitting at the Right Table
For it to be effective, experiential marketing must sit at the strategy table and not with the guys hogging the activation table, writes Jonny...
The Power of No
Sometimes in life you just have to say no. When it comes to a daft idea from a client or your agency is asked...
Broken Beyond Repair
The current agency model is broken and almost beyond repair. In the future, agencies that want to excel will need to move closer to...
