IMJ Features
When Art Meets Code
Virtual reality, the Internet of Things and interactive video are just some of the creative technology applications that marketers should be looking out for...
The Five New Missions of Communications Pros
Monitoring your brand’s reputation in the media, whether it’s online or offline, has always been an important task for communications professionals but with the...
The Contrarian Consumer
Trends are a smokescreen to marketers and they feed us assumptions on which we can plan, create and act. But the reality is that...
The Business of Brand Communities
Brands that can build up meaningful communities with which they can engage, tend to perform a lot better than those that don’t, writes Sheena...
What’s Hot and What’s Not
Here at Alternatives Digital, we are constantly focussed on what’s coming up on the horizon because we have to be! Digital is such a...
The Lure of Creative Technology
The solution to some marketing problems is not necessarily a TV or radio ad. Instead it can involve the clever use of creative technology...
The Changing Face of the Irish Consumer
Change is the essence of the advertising industry but sometimes we tend to forget to focus on the more important changes particularly when it...
The Holy Grail of Programmatic
If programmatic advertising is to work for brands, the industry – including advertisers, publishers and agencies – need to buy into a data currency...
Abandoning the Siloes
Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from...
Searching for the Right Mix
In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...
