IMJ Features
How to Market a Movement
As the recent Trump campaign showed, a movement can be a very effective force when it comes to delivering change. But what can marketers...
Why Creativity Matters
Can true creativity operate side-by-side with short-termism or are they enemies, asks Katie Jones.
Twenty-five years ago, Robert Lang, a laser researcher at NASA quit...
It’s Personal and It’s Business
Sheena Horgan speaks with Gianpiero Petriglieri, one of the most influential management thinkers in the world. Shortlisted for the Future Thinker award by Thinkers50,...
More and More Brands are Introducing Gamification into the Marketing Mix
More and more brands are introducing gamification into the marketing mix as they try to engage and reward customers, writes Nuala Canning.
Gamification-the use of...
Blurring Lines
As news organisations continue to downsize, the lines between journalism and PR are becoming increasingly blurred. Content creation, once the preserve of journalists, is...
Educating the Consumer
Who is responsible for educating consumers? Is the government? Consumers themselves? Or does marketing need to take a lead role, asks Sheena Horgan
As consumer...
Reappraising Market Research
In a sector that constantly assesses and evaluates products and services, it should come as no surprise that its practitioners face similar scrutiny from...
The Rise and Rise of Branded Content
Branded content looks set to play an even more important role for marketers this year but the age-old issues of metrics and a return...
Here’s to the Next 100 Years of Radio
As the Irish radio industry celebrates its 100th anniversary this year, competition in the marketplace has never been tougher. And as our love affair...
The Youth Factor
With a general election around corner, the youth vote could well be a key factor in deciding who governs Ireland for the next four...
