Ad of the Week: Make a Minute – Rothco
The Lowdown: Dairygold, the market leader in the Irish spreads category has embarked on a new campaign for the brand this summer with its new agency ROTHCO. According to ROTHCO’s Chief Strategy Officer, Emer Howard, the challenge was to get Irelands favourite spread into as many Irish Hearts as fridges. Spreading straight from the fridge for over 30 years, Dairygold has a...
Ad of the Week: Laya Healthcare “It’s Good to Live’
Laya healthcare has embarked on a major new brand repositioning campaign, centred around a purpose-driven theme “It’s good to live”. Created by TBWADublin, the €2.5m integrated campaign is laya healthcare’s biggest in five years, and strives to evolve the brand to win hearts and minds as a real health partner, not just a health insurer. The multi-platform campaign will focus...
Campaign of the Week: Dubliners, Don’t be Dick
JWT Folk, Dublin City Council, South Dublin County Council, Fingal County Council and the Environmental Protection Agency, have a message for Dubliners: “Don’t be Dick”. This attention-demanding line is part of a new campaign aimed at educatingDubliners on the environmental impact of using disposable plastic cups. The reality is that ‘disposable’ cups are not really disposable. They are not recycled...
Ad of the Week: Vodafone #TeamOfUs
With the Autumn rugby internationals almost upon us, Vodafone has ramped up its Irish rugby sponsorship activation with the launch of its #TeamOfUs campaign across TV, OOH, digital, retail as well as an RTÉ One documentary which will be aired in in November. While Vodafone announced its estimated €15m sponsorship of the Irish rugby team back in May, the Autumn...
ŠKODA Ireland – Never leave your dog in a hot car
A car heats up like an oven and, in exceptional hot conditions such as those we’re experiencing now, can kill a dog in just 15 minutes. So, the advice to dog owners is simple - never leave your dog in a hot car. That’s the striking premise behind a new pet safety campaign created by award-winning creative agency, Boys...
Ad of the Week: Let’s Talk About Fertility – Publicis Dublin
Lowdown: Publicis Dublin ask couples in Ireland ‘The Big Question’ in a new campaign to create a conversation about fertility and promote new fertility benefits from Vhi Healthcare. This film was made to draw attention to a very sensitive issue and to help people plan ahead. Creatives Ronan Nulty and Carol Lambert collaborated with Motherland to develop a film approach that...
Ad of the Week: Lidl Ireland ‘Homecoming’ – Chemistry
The Lowdown: Lidl Ireland has launched its 2016 Christmas campaign with ‘Homecoming’, a heart-warming TVC that reminds us that it’s the people, not the presents, that are most important at Christmas. With the line ‘Share more special moments this Christmas’. Having collaborated with Lidl on the retailer’s three previous Christmas campaigns, creative agency Chemistry approached this year’s brief by placing the...
Ad of the Week: Meteor Secret HQ #LoveData – Rothco
The Lowdown: Rothco and Meteor invite us into the wonderful world of Meteor Secret HQ in a new 360 campaign to demonstrate the network’s commitment to it’s customers and understanding of the breadth and depth of their mobile phone usage and needs. This week, Creative agency Rothco launch the latest 40” TVC for Irish telecommunications network, Meteor. After the successful ‘Christmas...
Ad of the Week: Rockshore ‘This is the West’
The Lowdown: Using a casting process to identify a real group of friends, we packed them up and headed out West to capture the spirit and the energy of the West of Ireland for this new campaign for Rockshore Irish lager. The campaign consists of 1x30 sec brand ad and 3x10 second teasers. Credits: DIAGEO Jeremy Canter – Head of Diageo European Beer Business Arlene...
An Post Promotes Parcel Service with New Campaign
An Post has launched a new campaign called World Wide Open which is aimed at promoting its parcel delivery service. The new campaign was created by Target McConnells. According to Target McConnells' managing director, Abi Moran:“We wanted to make a powerful statement. In a time when some countries are talking about building walls and there’s a global tendency towards insularism, we...
