Ad of the Week: Iarnród Éireann – Publicis Dublin
The Lowdown: Publicis Dublin create a tongue in cheek campaign for Irish Rail/ Iarnród Éireann. The campaign encourages the public to use its intercity service by showing them that they’ll enjoy the train journey so much they might not want to get off. Publicis Dublin brought this idea to life with a 40-second TV spot, which shows a man returning...
Ad of the Week: Kerrygold Launches First Campaign Since 2010
Kerrygold has launched its first Irish advertising campaign in seven years. The campaign, Memories in the Making, was created by Publicis Dublin. Directed by TJ O’Grady-Peyton from the appropriately named Butter Films, it was shot over two days in Dublin and will run on TV and digital platforms. The TV ad celebrates memories and experiences that pass on from generation to...
Ad of the Week: Guinness – The Compton Cowboys
A new Guinness advertising campaign, portraying the story of ’The Compton Cowboys’, has launched across Ireland and the UK. The new release is the next chapter of the iconic ‘Made of More’ series, which champions real people who have shown unexpected character to enrich the world around them. ‘The Compton Cowboys’ tells the story of a group of men living in...
Ad of the Week: Bord Gáis Energy – Publicis Dublin
Bord Gáis Energy and Hive, the leading UK connected home brand have launched a new campaign to highlight the benefits of having a connected home this winter. The two brands, both owned by global and energy services company Centrica, will run concurrent campaign activity across TV, radio, print, digital and Direct Marketing until the end of November, with the...
Ad of the Week: Boys and Girls Launch New Campaign and Brand Identity for Three Mobile
Mobile phone operator Three Mobile has launched a major new rebrand and advertising campaign which will span TV, digital, OOH, radio, social and PR. The Make it Count campaign kicked off this week. “We’re delighted to unveil the work we’ve been doing on behalf of Three over the past number of months. It’s an evolution that moves the brand forward...
Ad of the Week: TG4 Ladies Football – Publicis Dublin
The Lowdown: Publicis Dublin create a quirky campaign to encourage Gaelic football fans to tune into the Ladies Football Championships exclusively on Irish TV station TG4. Why? Because there are some people who claim to be proper Gaelic football fans, yet only seem to watch the men’s championship. That’s not a proper fan. The Dublin based agency reveals a hard-core...
Ad of the Week: Guinness – Behind Every Great Town
The Lowdown: As the 2017 GAA All-Ireland Senior Championships enter the final stages, GUINNESS has launched its latest TV advertising campaign, 'Behind Every Great Town'. The captivating 30’’ film celebrates the everyday GAA volunteers, who willingly give their time in communities across Ireland all year round. The advertisement, which debuted on TV on 13th August across the Island of Ireland, features four...
Ad of the Week: Tesco’s Family Makes Us Better
Tesco Ireland has launched its latest campaign as part of a €3.2m investment that will be rolled out on TV, outdoor, digital, radio, social, digital as well as on all Tesco-owned assets including in-store and home-shopping vans. Created by Rothco, with media buying and planning handled by Initiative, the campaign is called Family Makes Us Better and stresses the importance...
Ad of the Week: Hunky Dorys – McCannBlue
The Lowdown ‘Buffalo is how we roll’ is the brand new campaign from Largo Foods' crisp brand Hunky Dorys. A bold 40 second TV commercial launched the campaign featuring a magnificent wild beast: a buffalo, the Hunky Dorys brand icon. Plus eight intrepid women. On roller skates. A real buffalo, featuring for the first time in a campaign for the brand,...
Ad of the Week: eir – Let’s Make Possible
As part of a new brand re-positioning, eir has launched a new campaign called Let’s Make Possible featuring a number of familiar – and some unfamiliar- faces who celebrate their skills, ambitions and confidence in themselves and the infinite possibility that a truly powerful network allows. Created by Rothco the campaign centres on remaking that well known iconic song “Anything...
