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Glenisk Wins Inaugural Big Bus Brand Drive Organised by Global and Love Irish Food

Kieran Rumley, Emma Walls & Antoinette O’Callaghan

One of the country’s top yoghurt manufacturers, Glenisk has won the inaugural Big Bus Brand Drive which is organised by Love Irish Food and OOH company Global.

The award will provide Glenisk with €86,000 in media space in a highly visible, national bus advertising campaign with Global. The prize consists of 150 bus SuperSides over a two-week period as well as 10 MegaRears across a four-week period, delivering both impact and significant audience coverage for the yoghurt brand. The campaign will appear in Dublin, Cork, Galway, Limerick and Waterford.

“I’m delighted to accept the inaugural Love Irish Food and Global Big Bus Brand Drive Award for 2024 on behalf of Glenisk. Love Irish Food distinguishes itself by applying a rigorous membership standard and working tirelessly to promote locally-produced Irish food and drink brands, making it an important partner for Glenisk. In turn, their partnership with Global for the Big Brand Bus Drive will help to deliver high-impact visibility for Glenisk during a key trading period. We’re looking forward to bringing the campaign to buses across Ireland’s cities this year,” says Emma Walls, commercial director of Glenisk.

“This new award, in partnership with Global, is focussed on assisting well developed brands in their brand growth objectives at a time in the market where budget support for brands is being challenged. The competition attracted many entrants from the Love Irish Food membership but ultimately, Glenisk is a worthy winner. This award will give Glenisk increased visibility amongst its current customers and help them reach new consumers in 2024. We look forward to helping to promote them throughout this year and seeing continued success for the company,” adds Kieran Rumley, executive director of Love Irish Food.

According to Antoinette O’Callaghan, head of marketing, Global in Ireland adds: “The Big Bus Brand Drive is a fantastic opportunity for a well-established Irish brand to drive its brand awareness and consumer base while making a significant impact with shoppers on the path to purchase. Glenisk is an impressive company with an incredible story, and we look forward to seeing this campaign come to life throughout this year.”

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