The countdown to Effie Awards Ireland 2023 began this week at an IAPI-hosted event in the Lighthouse Cinema attended by over 150 industry leaders from both agencies and clients.
Speakers on the day included Damian Devaney, principal & senior partner, Dsquared & TBV Global; Niall Reynolds, advertising & marketing manager, Vodafone Ireland; Eimear Fitzmaurice, head of planning, Folk Wunderman Thompson; Brian Swords, global client leader, TBWA/Worldwide; Erwin Dito, VP global brand leadership bij McDonald’s and Margaret Gilsenan, chief strategy officer and co-founder, Boys+Girls.
The event featured the story of the award-winning Vodafone ‘Come Together’ campaign that was launched in 2020 while attendees also heard from Global Effie winners McDonalds and their agency partners TBWA\Worldwide.
Brian Swords showcased McDonald’s Creative Efffectiveness journey and especially the recent winning campaign by McDonalds France. He then presented a Q&A with Erwin Dito joining the audience virtually from Germany.
The event was concluded by Margaret Gilsenan of Boys+ Girls who explained the practicalities of entering the Effies, eligibility criteria and the deadlines as well as sharing her extensive experience as a judge in the form of some invaluable tips. Her advice can be found on effie.org/Ireland.
Entries for 2023 open on March 1st 2023 and a variety of deadlines and fees applicable. The final deadline to send in entries will be June 2nd 2023.
All the information required including the 2023 Effie Awards Ireland Entry Kit is now available on effie.org/Ireland.
As part of Wednesday’s kick-off event, IAPI has also published case studies from the winning entries in 2021. To access them, click HERE