IRS+ has promoted Katie Boylan has to the role of client service director.
With 16 years’ experience in the media industry, 12 of which are with IRS+, Boylan is well known in the industry and her new role will see her working collaboratively with agencies and brands “to offer fresh new insights and innovative broadcast and digital approaches to local radio.”
According to Peter Smyth, CEO, IRS+: “Katie’s promotion is an important strategic appointment for the business. This development gives media agencies and brands an opportunity to work with a senior industry counterpart at IRS+ who will provide daily liaison and expert advice on maximising the potential of local radio whether it’s on air, digitally or with creative event and outside broadcast activations.”
“We have restructured with a dedicated new role that responds to a need from our brand and agency partners as they seek to build radio into their plans,” he adds.