Three Ireland has inked an eight-year naming rights deal with the Olympia Theatre that will see it be renamed as the 3Olympia Theatre.
The new partnership between Three Ireland and the Olympia Theatre will complement its existing sponsorships across the music and entertainment industry including the 3Arena in Dublin’s docklands as well as festivals like Electric Picnic and Longitude.
As part of the deal, customers of Three Mobile will have access to exclusive benefits and events at the 3Olyympia which can be accessed through the 3Plus app.
“We are extremely excited to announce our new partnership as title sponsor of 3Olympia Theatre. As Ireland’s number one live music sponsor, we understand the importance that music and theatre play in the lives of our customers, and we want to ensure that they have access to the biggest and best experiences. This new sponsorship brings a wide range of benefits to Three Ireland customers, offering unrivalled access to some fantastic live events, which is something that is hugely important to us,” says Elaine Carey, chief commercial officer, Three Ireland and Three UK.
“Despite the challenges posed by Covid-19, music and the arts still remain an important part of our customers’ lives and they are as eager as ever to return to live events. We are excited to add 3Olympia Theatre to our amazing portfolio of music sponsorships and look forward to welcoming fans back to the theatre soon. This venue holds a very special place in the hearts of music fans and we are committed to supporting the live entertainment industry and this iconic venue as it prepares to reopen to the public,” she adds.